If you want to make your lip product stay on for as long as possible, especially if it's a bright colour, I've got a tip that I've learnt along the way which really helps.
Obviously apply a primer if you feel necessary, I don't usually but this is just personal preference.
Apply one coat of your product, let it sink in for a minute, then use a clean (dur...) tissue to blot away any excess product that hasn't sunk into the lips.
Once this is blotted away (careful not to transfer any of the product from the tissue onto your face, I've done this too many times), apply another coat of the product. As with the first coat, let this sink in for a bit and then blot away.
I usually then apply another coat and blot very lightly to keep a bit of gloss to the product.
Blotting not only makes the lipstick last longer but also makes it appear more vibrant, as it creates a base - like a primer - for the product to stick to and therefore enhance the pigment.
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